Branding

Introduction • Services • Example Project

Building Brands That Stick

Gloo doesn't just create brands—we craft identities that resonate, inspire, and stick. Our comprehensive branding services are designed to bring your vision to life, positioning your business for success in a crowded market.

Branding Services

Brand Strategy

We develop a tailor-made strategy that defines your brand’s purpose, target audience, and positioning. Our strategy guides every creative decision, ensuring a cohesive and impactful brand presence

Brand Identity

From logo design to colour schemes and typography, we create a distinct and memorable brand identity that visually represents your business and speaks to your target audience

Brand Messaging

Crafting compelling messaging that communicates your brand’s values, voice, and story

Brand Guidelines

We provide comprehensive guidelines to ensure consistency across all touch-points, from digital platforms to physical products

Brand Activation

Bringing your brand to life through impactful marketing campaigns, digital experiences, and customer engagement strategies

With Gloo’s branding services, your business will not only look great—it will stick in the minds of your audience, building loyalty and lasting connections. If it’s not Gloo, it won’t stick!

Example Project

Chicken Village Branding Project

Client Brief

Chicken Village approached Gloo with a request to design a vibrant and appealing brand identity for their new fast-food restaurant. They wanted a logo and full branding materials that would stand out in the competitive fast food industry while reflecting the warm, energetic, and inviting atmosphere of their restaurant.

Design Concept & Approach

Red symbolises passion, energy, and appetite, drawing immediate attention to the brand.
Orange conveys warmth, excitement, and creativity, reflecting the fun and fast-paced environment of Chicken Village.
Yellow represents happiness, optimism, and a cheerful dining experience, appealing to customers of all ages.

Logo Design

The Chicken Village logo embodies the restaurant’s friendly and approachable vibe. It features a stylized chicken icon, seamlessly integrated with dynamic typography that is both playful and professional. The chosen fonts balance modern aesthetics with easy readability, ensuring that the brand name is immediately recognizable in a busy marketplace.

Branding Materials

We extended the brand's identity across all essential materials, including:

Packaging (takeaway boxes, paper bags, and drink cups)
Staff uniforms featuring the red, orange, and yellow color scheme
In-store branding (menus, wall murals, and signage)
Promotional materials (flyers, banners, and social media templates)

Through this cohesive branding, Chicken Village is well-positioned to attract attention and build a memorable, long-lasting connection with its customers